Unlocking growth through strategic insights

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At Ignite Insights Consulting, we believe a powerful strategy begins with a deep understanding of people. Insights should inspire, not merely inform.

We empower leaders with transformative insights to craft impactful strategies and refine go-to-market plans, driving sustainable growth and sparking innovation.

Why Choose Us?

  • With decades of experience across U.S. and global markets, we bring a refined perspective to transforming complex data into clear, actionable strategies that drive impactful results.

  • Our focus is on delivering insights that are ready to act on, helping you translate data into strategic decisions and tangible results. We don’t just provide information; we deliver deeper insights that drive meaningful impact.

  • We specialize in designing and integrating the most effective mixed-method research approaches, tailored to each project to ensure insights that directly support your goals. Our commitment to end-to-end, personalized solutions means that every aspect aligns with your objectives, budget, and timeline, delivering maximum return on investment.

  • We are nimble. We adapt quickly to evolving needs, providing the agility to pivot as necessary and delivering timely insights without compromising quality, ensuring you receive the right answers precisely when you need them.

  • Our clients benefit from focused, senior-level engagement throughout each project. We’re fully invested in your success, treating your goals as our own from start to finish.

Your Strategic Insights Business Partner

I’ve committed my career to helping decision-makers achieve their goals with data-driven insights and actionable strategies. Through custom research, analytical frameworks, and deep data analysis, I’ve delivered tailored solutions for diverse business needs. 

With extensive experience across a wide range of industries, including tech, consumer goods, food and beverage, advertising, health non-profit, and financial services, I’ve led high-impact research initiatives and managed cross-functional teams for top tier organizations.

As the Founder and President of Ignite Insights Consulting, I now deliver U.S. and global insights that empower my clients to make strategic, impactful decisions.

Deeply passionate about giving back, I actively serve my community through leadership roles, including advisory board positions with Synchronicity Theatre and Georgia State University’s CIBER, as well as with other mission-driven organizations in my local area.

Seda Palaz Pazarbasi

Experience with top brands and emerging companies across diverse industries

Articles

AI in Marketing: Success Stories and Cautionary Tales

AI adoption is accelerating at a remarkable pace globally. In McKinsey’s May 2024…

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Precision in Marketing Insights: How AI is Changing the Game

Imagine a bustling marketplace where chaos once reigned, and vendors shouted to attract...

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AI in Action: Real-World Applications in Marketing

AI is not new; over a decade ago Charles Schwab & Co. built something pretty exciting in…

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Testimonials

  • "I’ve partnered with Ignite Insights on numerous research projects, and they’re a trusted and reliable partner for my clients. Their expertise in research methodologies, industry trends, and leveraging AI to optimize budget is unmatched. Recently, we worked together on a project in the visual effects AI software industry, where their pricing and segmentation insights were instrumental in shaping the client’s go-to-market strategy. The CEO was highly impressed with their work, praising the clarity and depth of the insights. Ignite consistently delivers exceptional results, making them an invaluable resource for my clients and me."

    Katherine Gray Dowdle, KGRAY MARKETING, Founder

  • “Seda is the ultimate insights expert who can transfer her skills to a variety of businesses. When Rapsodo Golf, an innovative golfing app, was developing launch plans for a critical product, we turned to Ignite Insights for help. They collaborated with key stakeholders across the organization to identify key knowledge gaps and delivered research results in a very practical and meaningful way. Their work set the bar at a new high for insights within the Rapsodo organization.”

    Ahmet Abaci, Fractional CMO, Chief Outsiders

  • “Ignite Insights played a pivotal role in shaping the outcome evaluation strategy for a CDC Foundation national integrated marketing and behavior change campaign. From day one, Seda and the Ignite Insights team approached our work with unmatched dedication and expertise, seamlessly translating campaign objectives into measurable impact goals. They designed a robust data collection and analysis plan, managed the development and execution of a national survey tracker, and equipped us with an insightful monthly dashboard to optimize performance in real time. The campaign, recognized as best in class by the CDC Foundation and the public health sector, owes much of its success to the actionable insights and impressive impact metrics enabled by Ignite Insights’ contributions.”

    Kinetra Smith Joseph, Integrated Marketing & Communications Leader

  • "Seda helped to fundamentally change the approach to decision making and the culture within the marketing team. She is a formidable strategic partner in marketing and business decisions, bringing a thorough and diligent approach to analyses, while taking smart risks and pushing continuous innovation, ensuring all relevant information and positions are considered. Seda quickly developed a clear vision for data, building a capability of critical market, customer, brand, and business insights. She is a true professional and collaborator, always listening and demonstrating a high degree of integrity and a commitment to transparency for the benefit of executive decision making. Her passion, integrity and enthusiasm for her job were infectious. Anyone considering hiring Seda will find a talented problem solver able to pivot with a solution no matter the ambiguity or constraints, an inquisitive researcher passionate about understanding the consumer and getting the most accurate, valuable insights into the hands of key decision makers."

    Kristin Mitra, CMO, Data Driven Brand Strategist

  • “I had the pleasure of working with Seda on a variety of projects that depended on key research initiatives, data analysis and insight generation. Seda consistently delivered value to the team by leading us through the complexities of strategic discovery and providing deep understanding of culture, targets and the competitive marketplace. Her expertise and skills allowed for the creation of ideas and initiatives that grew brand value and strengthened the Company’s reputation.”

    Pete Callaro, Creative Marketing Leader

  • “Seda conducted research that led to some of our most thoughtful marketing plans and strategies, on tough topics. A standout point is her ability to navigate projects with a complex matrix of stakeholders... and do it with patience and positivity. Would recommend Seda for any consulting position.”

    Jenn Dahm, Marketing Insights Director

  • “I find Seda to be a great business partner with insights and ideas that helped us drive the business forward. She is a strong collaborator and thought leader whom I truly respect.”

    Erica Tuggle, Founder and CEO, Cookonnect

  • “Seda is a great research and insights partner. She combines solid experience and deep knowledge of everything related to consumer research, with an open attitude towards experimentation.”

    Flavia Buchmann, Marketing and Growth Executive

  • “Seda is a great business partner and collaborator. She asks thoughtful questions, listens intently and utilizes the business acumen that she's accumulated over the years to create meaningful solutions. She's sharp, resourceful, and recognizes the important matters from the trivial. I'll look forward to more interactions with Seda over the years.”

    Brian Kyle, VP Supply Chain

  • “Seda has an exceptional ability to both critically evaluate and analyze complicated marketing research problems as well as brilliantly interface and communicate to any audience. She is a great communicator with a super work ethic.”

    Lingbei Xu, VP of Client Success

  • "Seda is an excellent researcher who can also simplify difficult concepts in a way that is accessible to any audience. She was a genuine pleasure to work with."

    Susan Duke, Customer Insights Leader

Let’s Start a New Project Together

You’ve explored your options; now let us handle your research.

Share your goals with us, and we’ll create a strategic research design that delivers in-depth, data-driven insights tailored specifically to your needs.

We can’t wait to hear from you. Let’s talk!

Schedule a Free Consultation to explore how strategic insights can drive your success and business growth.