Services

Our marketing research services empower leaders to shape strategies and guide go-to-market plans that build lasting value and inspire confidence among stakeholders and investors.

AI-Driven
Primary Research

Leverage the power of GenAI to achieve scalable insights into consumer needs and behaviors, brand and product strategies, and competitive dynamics, all with reduced time and resource investment.

  • AI-powered market analysis 

  • Advanced customer insights, synthetic segmentation, customer personas, ICPs 

  • Branding and positioning insights

  • Concept and messaging optimization

  • Package testing

  • Pricing analysis

  • Enhanced UX and product innovation, usability testing

Market Exploration, Sizing, and Consumer Understanding

Gain a clear, data-driven view of your market landscape, consumer needs, and dynamics to make informed strategic decisions.

  • Target market analysis and sizing

  • Identifying consumer truths and unmet needs

  • Customer segmentation

  • Customer journeys, path-to-purchase, persona development

  • Mobile, digital, in-person ethnography studies

  • Industry analysis and trends

Brand Health and Reputation Insights

Enhance and protect your brand’s reputation with deep insights that measure brand equity, awareness, and positioning to ensure long-term brand health.

  • Brand equity assessment 

  • Branding and positioning research 

  • Brand and company reputation studies 

  • Awareness, Attitudes, Usage studies (AAU)

  • Brand and Ad trackers

  • Dashboarding

UX, CX, and
Product Research

Optimize user experience and product success with comprehensive research tailored to understand, test, and refine every element of the user and customer journey.  

  • UX research, user interviews, usability testing, A/B/n testing 

  • Product concept testing

  • Feature prioritization testing and feedback loops for adoption

  • Package testing

  • Pricing studies via Van Westendorp pricing analysis 

  • Post-launch product feedback

  • Satisfaction and loyalty studies, WTR, CSat, NPS

Creative Strategy and Campaign Effectiveness

Fuel your creative strategy with insights from early inspiration concept creation through performance analysis, ensuring your campaigns resonate and achieve measurable impact.

  • Exploratory research for core creative idea generation and integrated campaign creation

  • Copy and concept testing

  • Ad claims and Message testing, Articulation studies 

  • Creative effectiveness analysis

  • Campaign evaluation, measurement planning, and performance roadmaps

  • Dashboarding

Channel and Marketing Performance

Measure and optimize the effectiveness of your marketing channels to ensure each investment drives results and enhances your overall marketing mix.

  • Assessment of online and offline marketing initiatives

  • Measurement of marketing effectiveness, ROI 

  • Monitoring marketing channel health and mix optimization

  • Predictive modeling 

  • Marketing Mix Modeling (MMM)

Sales Enablement and Demand Generation Support

Empower your B2B and B2C sales and marketing teams with insights that refine demand generation, pipeline efficiency, and content strategy effectiveness.

  • Target market analysis 

  • Upper funnel list generation 

  • Win/loss analysis

  • Analyzing the effectiveness of MQL/SQL efforts

  • Analyzing the effectiveness of inbound marketing content strategy

Insights and Analytics Enablement

Build a strong insights and analytics foundation with customized research roadmaps aligned to your organization’s north star, establish KPIs and dashboards to enhance your ability to deliver actionable insights and measurement systems aligned with your organization’s priorities.

  • Insights and analytics roadmaps 

  • Integrated research plans 

  • Design and implementation of dashboards in Tableau

  • Guidance on behavioral insights, latest digital analytics trends, talent

  • Guidance on AI-driven research methods

Specialized Services for Start-ups and Small Businesses

Accelerate growth with strategic insights and execution support, from product launch to market entry and beyond, tailored for the unique needs of start-ups and small businesses.

  • Target audience analysis 

  • Industry and competitive analysis, opportunity assessment 

  • Branding, value proposition creation, and positioning

  • Marketing Launch Execution: Event planning, content creation (including marketing decks), website development.

  • Post-Launch Monitoring and Campaign Management: Ongoing support for campaign performance tracking, optimization, and strategic adjustments to drive growth and engagement.

Let’s Start a New Project Together

You’ve explored your options; now let us handle your research.

Share your goals with us, and we’ll create a strategic research design that delivers in-depth, data-driven insights tailored specifically to your needs.

We can’t wait to hear from you. Let’s talk!

Schedule a Free Consultation to explore how strategic insights can drive your success and business growth.